Basketball Shoe Culture
If you are into shoes then you are have to be aware of the growing basketball shoe culture. Major brands are jumping back into basketball shoes. With the NBA growing in pop culture popularity and the ease in which major shoe brands can create cross over shoes the every day fan can wear and enjoy there is big money and big style within the basketball shoe market.
Nike and Jordan have dominated the basketball shoe market for years, but in recent years Adidas and Under Armour have made major moves nationally while other companies have made smaller splashes, like Anta with Klay Thompson and new comer to the field Puma.
Recent MVP’s Stephen Curry and James Harden have had huge impacts on the market share for both Under Armour and Adidas. Player popularity has been crucial for expanding market share as young fans run to footlocker and other stores to purchase they favorite players shoe. In addition to James Harden Adidas works with Kanye West and further establishes it shoes into pop culture. Off of the basketball court and onto feet all over the world.
My personal favorite player is Steph Curry, but I do not personally wear Under Armour shoes, because I do not like the high ankle cut their shoes typically have. I prefer Adidas or classic Jordan Shoes. When it comes to basketball shoes you better be ready to spend some serious cash. These shoes are not cheap. It is not uncommon for shoes to cost between $100- $150 per pair. I recently placed a bet with a friend of mine who runs a carpet cleaning company. If he wins, I have to give him a pair or my vintage Jordan shoes. If I win I get my carpet cleaned and a bottle of wine minimum of $50 bottle. I personally like red wine and I am already doing my research on what bottle I want. No way he wins this bet. Here is to great wine, clean carpets, and stylish Jordans.